About Us
Media Pulse is a private limited company operating since 2005 with an annual incremental growth touching Rs.1 billion, spread over a number of categories. In the last 15 years of successful operation we have received appreciation letters from our clients and the agencies regarding the quality of our service, our transparency and our professional approach. The company is headed by Mr. Aleem Durrani, a thorough professional, who has a vast experience in different aspects of Media planning and buying. Over the years Media Pulse has also developed competencies in Channel Relationship and Content Development. We fully realize that for building Brand Equity we need a 360 degree approach and formed a company in 2007 called Media Matters which is a part of the Media Pulse Group and deals with Media Relations, Public Relations Strategy, social media and events management. Crises and Events Management is our forte and have handled delicate issues for our Clients. Our Clients feel comfortable with our service oriented approach, timely deliveries and because of our knowledge, experience and approach we have maintained KPIs with supposedly the best in the industry.To be the benchmark of Communication, Relationship Management & Ethical Values
To provide strategic communications services that enable our stakeholders to build strong relationships, to influence perceptions and behaviors in a dynamic market
Case Study – Rising Talent Shah
The campaign and movie was released on Independence Day – building on the patriotic spirit of the nation.
- Day brandings on all news channels on Independence Day with media hammering of TVC.
- Guest appearances of legendary boxing hero Hussain Shah along with Adnan Sarwar in major talk shows and morning shows.
- Premium placements with a healthy mix of Cat & value additions in prime/non primetime to deliver the agreed CPRP/GRP/Reach.
- Hosted the movie premier of ‘SHAH’ and honored Hussain Shah with a cheque of Rs. 2 million for his commitment to the country .
Result
- Media campaign was nominated for best media innovation campaign for PAS 2016.
- The bank is positively associated with a brand that is innovative and supports new ideas (70%), nurtures new talent (67%), supports entrepreneurship and new businesses (63%), is associated with and supports movies (43%), is a progressive bank (65%), and a socially responsible bank (67%) (Nielsen BHT result).
- Positive press coverage by TV, print and digital bloggers on JS Bank’s role in building Adnan and helping bring the story of SHAH to the world.
- The film SHAH was phenomenally received from film and media critics and public.
Unveiling of Pakistan’s first Formula Electric Car exclusively sponsored by JS Bank
- The big idea was brought to life through telling real stories of talented individuals who got Alfalah’s support. - Television was used as the primary medium for mass-awareness supported by PR and BTL
RESULT: Content Works For Carnama
- Expected net reach of 71% @1+ was increased to 83% and 47% @3+ to 63%
- Campaign is a clutter breaking platform which we have established and should continue to leverage for it’s unique penetration potential
- Premium placements with a healthy mix of Cat & value additions in prime/non primetime to deliver the agreed CPRP/GRP/Reach.
- Media consumption demonstrates the campaign was a success and we should move forward with a another rising talent season in the coming fiscal year
- Digital is a key medium that allows us to reach our audience effectively
- The car has also been selected to participate in the Formula SAE® Lincoln 2016, a leading American competition for undergraduates. The team will be representing not only Pakistan but the entire Asia at the international event.
Master Chef Pakistan - 2014
“Spiced By Shan”
- The world's biggest cooking reality show and thus another trend setter in the Entertainment Industry providing an opportunity to be a best performer in cooking industry / Recipe category
- Mediapulse initiate the concept of Master chef Spiced by Shan Foods and apparently we got recognition of top 5 media innovative in PAS Awards category
- Nominated for Asian Television Awards
Our clients
Trust our clients
Media pulse has been excellent at media planning and the team has developed & evolved to provide unmatched approach to brand communication
Media pulse has been excellent at media planning and the team has developed & evolved to provide unmatched approach to brand communication
Media pulse has been excellent at media planning and the team has developed & evolved to provide unmatched approach to brand communication.